New Year Challenge: Fuel Your Best Year!
Join our New Year Challenge
Sign up between Dec 29 – Jan 15. Complete 6 consecutive weeks and receive your 7th week FREE.
Use code PURECHALLENGE at checkout to join the challenge.
Don’t miss your chance to join!
How the Challenge Works
Choose your Lifestyle
Select Regular or Keto—both designed to support clean, balanced eating. Use code PURECHALLENGE at checkout
Receive Weekly Gourmet Meals
Fresh, fully prepared meals delivered straight to your door every week.
Follow Weekly Guidance
Stay motivated with expert blogs, nutrition tips, and trainer-led content.
Stay Consistent & Get Rewarded
Complete all 6 weeks and enjoy your 7th week FREE.
Enroll NOW Before We Run Out of Spots
Choose the Lifestyle Meal Plan
Balanced nutrition made easy. Enjoy chef-curated meals featuring 5 oz of organic protein, smart carbs, and fresh veggies. Perfectly portioned at 400-550 calories, these fresh, never-frozen meals are designed to fuel your healthy lifestyle without the hassle.
Choose the Keto Meal Plan
High protein, low carb, zero guesswork. We combine premium organic proteins with healthy fats to keep you under 5g of carbs per meal. Accelerate your results with delicious, satisfying dishes ranging from 500-650 calories.
We Work WITH You
Success takes more than just great food. That’s why, during your New Year Challenge, you’ll have access to a team of trainers offering expert tips, weekly blog posts, and motivational emails to keep you fueled and accountable. From guidance on workouts to staying consistent with your meals, we provide the support, structure, and encouragement you need to make this your healthiest and strongest year yet.
Meet Our Fitness Experts
Giving back to our community
For every healthy Chef-crafted gourmet meal plan you purchase, we donate a meal to an individual, family, or organization in need of support in our community.
We've been able to contribute over 12,000 meals to the community of San Diego,
and each week that number is growing!